AI Powered Digital Performance Marketing
Starting From
Jul 21, 2025
Starting From:
Jul 24, 2025
Learning Investment
19,400 PKR
duration of boot camp
2 Months
Benefits to join BootCamp
2 Months of Detail Sessions (Face to Face & Online)
SKy360 Trainer Support
Dedicated Student Support on Private Facebook Group
Sky360 Trainer Support Program
Module Breakdown
introduction to google ads - pay per click advertising
- Understanding the basics of online advertising
- Overview of Pay-Per-Click (PPC) advertising
google ads plateform overview
- Introduction to Google Ads
- Exploring the Google Ads interface
- Account setup and navigation
keyword research & strategy
- Importance of keyword research in Google Ads
- Tools and techniques for effective keyword research
- Building keyword lists and match types.
ad creation & optimization
- Creating compelling ad copies
- A/B testing ads for better performance
- Understanding ad extensions and their impact
campaign setup
- Creating a new campaign
- Understanding campaign objectives and goals
- Setting up ad groups, keywords, and ad extensions.
bidding strategies and budget management
- Understanding bidding options: Manual vs. automated
- Budget allocation and management
- Monitoring and adjusting bids for optimal results
performance tracking and analysis
- Overview of Google Ads reporting
- Setting up conversion tracking
- Analyzing campaign performance metrics
campaign optimization
- Strategies for optimizing campaigns for better ROI
- Continuous improvement and best practices
all about seo
- Introduction to SEO
- What are Search Engines
- How do search engines works
- Types of SEO
- SEO vs SEM
keyword research
- What is Keyword Research
- Types of Keywords
- Difference between Primary and Secondary Keywords
- Where to place keywords
- How to Find Keyword Ideas manually
- Types of Keyword Research Tools
- Hands-on Experience
on-page seo
- Introduction to On-page SEO
- Best Techniques to write Title & Description (Meta Data)
- Understanding of Heading Tags
- How to make Paragraphs
- Introduction to URL Optimization
- How to do Image Optimization
- Introduction to Internal Links
- How to build External Links
- Techniques of SEO Friendly Blog Writing
- Hands-on Experience
technical seo
- Introduction to Google Search Console (Issues & Errors)
- Page idexing issues
- Website Speed & Mobile Friendliness
- Secure & Mobile-Friendly Website
link building ( off page seo )
- Dofollow And Nofollow Backlinks
- Difference Between Domain Authority (DA) And Page Authority (PA)
- DIfferent Link building methods
build yourself as a brand (not just a freelancer)
- Why personal branding matters in digital marketing
- How to choose a niche and define your service (e.g., “I help dentists get leads via Google Ads”)
- Creating a unique positioning statement
- Crafting a professional identity: Name, logo, tagline, brand story
your online pressence
- Importance of a simple personal website or landing page (with bio, services, results, and contact info)
- Creating professional social media profiles (LinkedIn, Facebook Page, Instagram)
- Using tools like Canva & ChatGPT to design social content that builds trust
position yourself as an expert to attract clients
- Sharing case studies and testimonials (even if you worked free or low-cost initially)
- Going live or posting reels explaining common business problems & marketing solutions
- Offering free audits or strategy sessions to build trust
- How referrals and word of mouth marketing work and how to trigger them
