What Are Five Marketing Strategies That Retailers Spend Half Of Their Annual Budget On?

In the ever-evolving landscape of retail, one truth remains constant: marketing is a retailer’s most critical investment. According to numerous market studies, many mid-to-large-scale retailers dedicate up to 50% of their annual budget toward strategic marketing efforts. Why? Because in a hyper-competitive space where consumer behavior shifts at lightning speed, visibility, engagement, and brand loyalty […]